| INNOVATION Generate and optimise innovations which have strong potential based on (the reality of ) routine useAn original methodology immersing Marketing and R&D teams in the reality of their markets to identify new insights, generate new ideas or renovate existing products. Market Vision has also developed an efficient methodology to test, screen and optimize concepts |
CONSO-REALITE Discover fresh insights where traditional marketing techniques no longer yield resultsConso-realité is an observation method using video over a long period of time. Consumers/ shoppers are filmed and their behaviour analysed in the places where decisions are taken or where the products are used (at home, at work, in store…) This exclusive methodology enables us to identify new insights directly linked to real situations that the consumer faces. Read more... |
ETHNO-SHOPPER Optimise performance of a category or a product by understanding the operational logic of the shopper’s buying decision.A methodology which combines detailed observation and ‘live’ interviews in store in order to identify decision-making behaviour and to understand how the shopper comes to a decision in a real life situation. |
RECONNECTION Stimulate team creativity by immersing them in the reality of the consumer’s world Tried and tested training modules which energize participants (R&D teams, marketing, Trade) by immersing them in the consumer’s real world and enabling identification of fresh insights. |
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> ETHNO-SHOPPER |
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