We enthusiastically seek solutions to solve puzzling consumer behaviours and to find patterns behind their decisions.
We enrich and answer our clients’ briefs based on our experience their industry, and we deliver clear, fresh, explanatory insights.
Our methodological approach is tailor-made, combining qual and quant, digital and physical, in order to answer our clients’ particular needs and questions. We conduct projects both in France and worldwide.
We are continually innovating our beyond-declarative methods, to get as close as possible to the realities of consumers’ lives. We were pioneers in the field of ethnography and we are at the cutting edge of implicit research and emotional exploration.
Since 2004, we have worked unceasingly on the development of new qualitative and quantitative methods to ensure we are as close as possible to real beyond- declarative consumer experiences.
Market Vision is registered for French Research Tax Credit (CIR).
We provide clear, dynamic answers to our clients, so that they have sound information on which to base their decisions.
We see the relationships we build with our clients as long-term partnerships. As we are knowledgeable about the specificities of their sector of activity, we can provide constructive help for their marketing strategies.
We are continually striving to improve our methods and to innovate in the field of beyond-declarative studies. We are particularly interested in methods that advance our understanding of the emotional component of consumer behaviours.
Sophie is a graduate of Inseec and has a master’s degree in audio-visual communication. She worked at Masterfoods and Peugeot and then as a marketing innovation consultant before joining Market Vision in 2006. She has a true passion for psychology and consumer behaviours and is an expert practitioner in neuro-linguistic programming.
Philippe is a graduate of ESCP and has a master’s degree in geopolitics. Before founding Market Vision, he gained sales and marketing experience in IT and in specialist retailing. Philippe is an expert in decision logics analysis with a taste for day-to-day anthropology.
Aurélie is a graduate of AgroSup in Dijon and has a master’s degree in sensorial research. She worked in London for 10 years for Givaudan, Glaxosmithkline, Mondelez and Pladis in their sensorial research departments with consumers and expert panels. Aurélie is fascinated by the understanding of emotions triggered by the sensorial dimensions of products, and, as Market Vision’s Director of Qualitative Research, brings the team her understanding of sensorial analysis.
Bryan holds a master’s degree in market research and marketing strategy of Lyon University, and has worked for several research institutes. He is creative and curious and has a real passion for the discovery of insights and for understanding trends and consumer behaviours, whether through focus groups or interview methods.
Soumaya assists the Market Vision team in all administrative and accounting questions. She has unfailing good humour and acts as the interface with clients and suppliers.
A graduate of the Burgundy School of Management, Mathilde has dual experience of research with advertisers and in agencies. She is fascinated by the analysis of consumer behaviour and enjoys interviewing and observing them to better understand their expectations.
Candice is a graduate of the University of Grenoble-Alps and is preparing her doctorate. She has dual expertise in scientific and applied research. She is passionate about understanding the unconscious processes involved in consumer decisions and is focusing on the development of innovative measures to go beyond the declarative and better predict their behaviours.
Jean-Christophe graduated from HEC and then worked for Peugeot in Germany. He went on to create several companies specialised in marketing and digital expertise and to co-found Market Vision. Jean-Christophe is fascinated by decision-making rationale and works closely with the clients on their issues of innovation and cultural change.